📩 Is Your Email Going to the Inbox—or the Abyss?

Welcome back—this week, we’re digging into the silent assassin of your email ROI: deliverability.

You can have the best offer, the cleanest list, and a killer welcome series… but if your emails aren’t making it to the inbox?

None of it matters.

Most marketers don’t have a deliverability problem—they have a deliverability awareness problem. And it’s costing them real money.

🚨 The Real Price of Missing the Inbox

According to Kickbox’s latest deliverability report:

• 60% of senders say their emails are landing in spam

• 9% of email signups are fake, mistyped, or undeliverable

• 40% of businesses have lost revenue due to poor inboxing

• But only 24% verify their lists before sending

• And just 38% track how much money they’re leaving on the table

Let that sink in: you're running campaigns, scaling lists, and maybe even buying traffic—just to land in Gmail’s dungeon.

This isn’t a small leak.

It’s a busted pipe under your revenue engine.

🔍 Why You Need a Deliverability Audit (Yesterday)

You don’t need to guess where the problem is—you need a system to uncover it.

Here’s what a solid audit should check:

✅ SPF, DKIM, DMARC—are they dialed in?

✅ Are you stuck on a shared IP with a bad neighbor?

✅ Gmail throttling you? Yahoo filtering you? Outlook ignoring you?

✅ Are your emails triggering spam filters with sloppy formatting or toxic copy?

✅ Is your list bloated with ghosts dragging your reputation down?

✅ Are you segmenting your list to send only to the most engaged—or just blasting everyone and hoping for the best?

✅ Are you on any blacklists that are quietly wrecking your sender rep?

Most brands don’t realize they’re bleeding until the engagement flatlines.

📉 If You’re Not Measuring This, You’re Flying Blind

Everyone tracks clicks, opens, and conversions.

But none of those numbers matter if the message never gets seen.

Deliverability is the hidden metric that makes every other KPI possible.

If your engagement is fading, your bounce rate is creeping up, or your email revenue is stalling… it might not be your copy.

It might be your reputation, your setup, or your list hygiene.

🛠 What to Do About It

Here’s how to get ahead of the problem:

🔧 Run a technical deliverability audit

🧹 Clean your list aggressively

📈 Track inbox rates—not just opens

📬 Monitor your domain and IP health

🚫 Test your content for spam triggers before sending

🎯 Integrate a Base Sending Segment

Or reply to this email!

BEFORE YOU GO

Better Inbox Placement Starts Here

If your emails aren’t landing in the inbox, they’re not doing their job. I’ve seen too many brands struggle with deliverability issues without knowing why.

The truth is, a few key optimizations can make all the difference in getting your emails seen, opened, and clicked.

👉 Final Word: The Inbox Is Earned

You don’t fix deliverability after a campaign tanks—you fix it before the send.

Want help diagnosing your setup? Or a second pair of eyes on your domain rep?

Hit reply. I’ll tell you exactly what’s wrong—or what to tighten before it goes sideways.

Deliverability first,

Chris Miquel

PS: If you’re sending great content to the wrong segment, you’re not doing email marketing—you’re doing wishful thinking. Let’s fix that.