What happens when you stop optimizing for "cheap subscribers" and start optimizing for readers who actually engage? Nathan May showed me the numbers, and they're wild.

Same ad spend. Different acquisition source. Their active list grew faster than their total list, and that almost never happens.

What happens when you optimize for community instead of advertisers? Michael Kauffman proved the entire local media playbook is backwards.

Sometimes the most dangerous business decisions are the ones that get nodded through in leadership meetings without a single objection.

By the time finance asks "Why are numbers down?" it's already too late. Here are the 5 warning signs that show up weeks before revenue crashes.

What the charts don’t show and why 2026 will punish surface metrics.