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Feb 11, 2026

The Newsletter Agency Founder Who Helped a Client 10x Revenue by Increasing Their Cost Per Lead

The Newsletter Agency Founder Who Helped a Client 10x Revenue by Increasing Their Cost Per Lead

What happens when you stop optimizing for "cheap subscribers" and start optimizing for readers who actually engage? Nathan May showed me the numbers, and they're wild.

Chris Miquel
Feb 4, 2026

I Watched a Publisher Double Their Engagement Rate Without Spending More on Acquisition

I Watched a Publisher Double Their Engagement Rate Without Spending More on Acquisition

Same ad spend. Different acquisition source. Their active list grew faster than their total list, and that almost never happens.

Chris Miquel
Jan 28, 2026

How a Newsletter Founder Grew to 42,000 Subscribers in a "Too Small" Market (By Ignoring Every Rule)

How a Newsletter Founder Grew to 42,000 Subscribers in a "Too Small" Market (By Ignoring Every Rule)

What happens when you optimize for community instead of advertisers? Michael Kauffman proved the entire local media playbook is backwards.

Chris Miquel
Jan 21, 2026

The "responsible" decision that nearly destroyed a publisher's business

The "responsible" decision that nearly destroyed a publisher's business

Sometimes the most dangerous business decisions are the ones that get nodded through in leadership meetings without a single objection.

Chris Miquel
Jan 14, 2026

I Watched a Publisher Lose $180K in Revenue Before They Even Knew They Had a Deliverability Problem

I Watched a Publisher Lose $180K in Revenue Before They Even Knew They Had a Deliverability Problem

By the time finance asks "Why are numbers down?" it's already too late. Here are the 5 warning signs that show up weeks before revenue crashes.

Chris Miquel
Jan 7, 2026

The Newsletter Boom Is Real. The Risk Is Bigger.

The Newsletter Boom Is Real. The Risk Is Bigger.

What the charts don’t show and why 2026 will punish surface metrics.

Chris Miquel
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