What a Quartz VP learned about email that most operators never figure out.

Deliverability doesn't get stage time. I'm changing that Thursday.

The leads were cheap. The list grew fast. And six months later, their deliverability was destroyed and revenue hadn't moved. Here's what nobody tells you about co-reg.

What happens when you stop optimizing for "cheap subscribers" and start optimizing for readers who actually engage? Nathan May showed me the numbers, and they're wild.

Same ad spend. Different acquisition source. Their active list grew faster than their total list, and that almost never happens.

What happens when you optimize for community instead of advertisers? Michael Kauffman proved the entire local media playbook is backwards.