Hope your week’s off to a strong start—today’s tip is a fast win for inbox visibility.
Marketers obsess over subject lines and preheaders.
But what if you could win the trust battle before someone even opens your email?
Thanks to Apple Business Connect and BIMI support in Apple Mail—you can.
Instead of showing up as a generic envelope icon, your emails can display your verified logo and brand name inside the Apple Mail inbox.
That’s instant trust—and a serious edge in a crowded inbox.
📈 The Numbers Don’t Lie
53% of email opens happen on mobile
Apple devices account for nearly 50% of those
There are over 1.8 billion active Apple devices globally
iPhone users = higher income, brand-loyal, more responsive to design and trust cues
Add it all up:
If you’re not optimizing for how you appear in Apple Mail… you’re leaving clicks on the table.
🔒 This Is a Trust Game
Inboxes are war zones.
The brands that look legit get the clicks—and avoid the spam folder.
Apple Business Connect + BIMI puts your logo, name, and verified identity front and center where it matters most.
💡 The Engagement Boost Is Real
According to Litmus & Red Sift:
BIMI can increase open rates by up to 10%
Users are 34% more likely to trust emails with branded sender logos
This isn’t vanity. It’s modern inbox positioning.
🛠 How to Set It Up
Here’s how to get your logo in the inbox where it belongs:
1. Create Your Apple Business Connect Profile
Sign in with your Apple ID
Verify your website and physical address
2. Make Sure You’ve Got a Valid DMARC Record
No DMARC = No BIMI
Use a tool like MXToolbox to verify it
3. Set Up BIMI
Publish a BIMI DNS TXT record for your sending domain
Host a proper SVG version of your logo
(Optional but smart) Get a Verified Mark Certificate (VMC)
4. Upload Your Brand Assets
Inside your Business Connect dashboard
Upload logo, confirm display, review brand metadata
5. Test Everything
Send test emails to Apple Mail, iCloud, Gmail
Confirm that your logo and brand name show in the inbox
BEFORE YOU GO
Better Inbox Placement Starts Here
If your emails aren’t landing in the inbox, they’re not doing their job. I’ve seen too many brands struggle with deliverability issues without knowing why.
The truth is, a few key optimizations can make all the difference in getting your emails seen, opened, and clicked.
✅ Final Thought
The inbox is more competitive—and more skeptical—than ever.
Setting up Apple Business Connect + BIMI isn’t just an IT checkbox—it’s a marketing advantage.
✔️ Builds instant trust
✔️ Boosts engagement
✔️ Reinforces brand credibility
Flex your brand,
Chris Miquel
PS: Want help setting up Apple Business Connect, BIMI, verifying DMARC, or making your logo inbox-ready?
Reply here—I’ll walk you through it or show your dev team what they need to do in 10 minutes flat.
