🚀 Want 2× More Clicks? The Data Says This...

👋 Hey friends,

Email is still the king of ROI — but let’s be real, it only works if people actually open and click.

I pulled the latest numbers from the 2025 Email Marketing Statistics Report by DemandSage, along with supporting data from HubSpot, Instapage, and more.

The takeaway is clear: smart segmentation, personalization, and automation are the levers that drive real engagement.

Before we dig into the stats, a quick message from Audience Bridge…

…Now here’s how you can put the numbers to work and get more juice out of your campaigns this year 👇.

If they don’t open, nothing else matters.

📊 Personalized subject lines can boost opens by 50% (DemandSage)

📊 Urgency or curiosity bumps opens by ~22% (Jobera)

📊 Numbers in subject lines can lift opens by 57% (HubSpot)

📊 “How to” phrasing averages a 37% open rate (Jobera)

📊 A strong preheader can lift both opens (+7%) and clicks (+1%) (Blogging Wizard)

👉 Takeaway: Your subject line is the gatekeeper. Almost every decision to open (or ignore) happens here.

Go beyond “Hi [First Name]” and use personalization, curiosity, urgency, numbers, or a clear promise of value. Pair it with a preheader that extends the hook.

Examples:

Blasting your whole list is rookie stuff.

📊 78% of marketers say segmentation is their #1 engagement driver (DemandSage)

📊 Segmented campaigns see 14% more opens and 2× the clicks (DemandSage)

📊 Deeper segmentation can drive 30% more opens and 50% more clicks (HubSpot)

📊 Targeted segmentation can increase revenue by up to 760% (Salesso)

👉 Takeaway: Even basic segmentation moves the needle — new vs active subs, daily vs weekly readers, or topic-based groups.

Each split makes your content feel personal, and the stats prove it: opens, clicks, and revenue climb when you stop treating your list like one big blob.

Examples:

“Hi [First Name]” isn’t personalization — it’s lazy.

📊 Personalized emails average a 29% open rate and 41% CTR (DemandSage)

📊 Advanced personalization drives 6× more transactions (DemandSage)

📊 72% of consumers only engage with content that feels tailored (Instapage)

📊 Personalized CTAs convert 202% better (Instapage)

📊 96% of media & entertainment pros already use personalization (Sender.net)

📊 Personalized content can increase engagement by 55% across email + blogs (BeBusinessed)

👉 Takeaway: Names are table stakes. Real personalization for media brands = curating based on reader behavior and preferences.

What they click, what topics they follow, how often they engage. That’s how you turn casuals into loyal fans.

Examples:

Not every email needs to be hand-sent. Automation + timing = engagement.

📊 Automated emails are 119% more likely to be opened than broadcasts (DemandSage)

📊 Welcome emails average a 68.6% open rate — 4× higher than normal (DemandSage)

📊 71% of marketers say automation is a top engagement tactic (DemandSage)

👉 Takeaway: Automation isn’t about replacing creativity — it’s about being present at the right time.

Welcome flows, onboarding, re-engagement nudges, abandoned content reminders — they all beat mass sends. Pair them with smart timing to catch readers when they’re tuned in.

Examples:

An open is just step one. Your design + CTA decide if they actually click.

📊 81% of users read email on their phone (DemandSage)

📊 One clear CTA outperforms clutter (DemandSage)

📊 Increasing the size of the CTA button can increase click-through rates by 90% (Wisernotify)

📊 Scannable design (short paragraphs, bold highlights, bullets) increases engagement by ~20% (Litmus)

👉 Takeaway: Don’t waste a great subject line. Make emails mobile-first, easy to scan, and built around one strong CTA.

The goal isn’t to overwhelm — it’s to drive one clear action.

Examples:

Don’t overthink it. These five moves alone will boost your opens, clicks, and revenue if you actually put them into practice:

✅ Write subject lines that earn the open (personalize, add urgency, use numbers, pair with a strong preheader)

✅ Segment beyond “everyone” (new vs active, buyers vs prospects, daily vs weekly)

✅ Personalize like you mean it (behavior, clicks, and interests — not just first names)

✅ Automate the touchpoints that matter (welcome, re-engagement, triggered follow-ups)

✅ Design for clicks (mobile-first, scannable, one clear CTA)

👉 Nail these, and you’ll be ahead of 90% of senders still blasting generic campaigns.

The data makes it clear: segment, personalize, automate, and simplify. That’s the path to more opens, more clicks, and more revenue in 2025.

👉 What’s the ONE engagement tactic you haven’t tried yet? Hit reply and I’ll give you a quick way to test it this week.

Chris Miquel

PS: If you only take one thing from this issue — stop sending the same email to everyone. Smarter segmentation alone can double your clicks. Try it this week and let me know how it goes.

BEFORE YOU GO

If your emails aren’t landing in the inbox, they’re not doing their job. I’ve seen too many brands struggle with deliverability issues without knowing why.

The truth is, a few key optimizations can make all the difference in getting your emails seen, opened, and clicked.