The Gmail Inbox Will Never Be The Same! 📬

Hey hey, I’m back in sunny South Florida! 🌴👋

While I was off living my best vacation life, my business partner hit me up with something interesting—he got a notification on his Gmail app about “Managed Subscriptions.”

My first reaction? “Wait, seriously? Ohhh… that actually makes total sense.”

It instantly reminded me of that time ten years ago when he came up with this genius idea for an app that would track all your credit cards and show your recurring charges so you could cancel the stuff you forgot you were paying for.

Yep… basically Rocket Money before Rocket Money existed.

And yep… we never built it.

Another million-dollar idea in the great “Shoulda, Woulda, Didn’t” folder. 😂

Anyway, I digress. Back to Gmail’s Managed Subscriptions...

Since Gmail rolled out the one-click unsubscribe requirement, it was only a matter of time before they turned that data into something bigger—and here it is: a centralized hub where users can see, manage, and mass-unsubscribe from newsletters and marketing emails with ease.

Pretty slick for users.

Pretty real for senders.

Let’s break down exactly how it works—and what it means for us as email marketers moving forward. 👇

📬 Gmail has officially rolled out a “Manage Subscriptions” feature.

This new tool puts unsubscribe power front and center for users—and while it’s great for inbox control, it also raises the stakes for email marketers who aren’t following best practices.

Let’s break it down.

How It Works!

Gmail’s new feature shows up as a dedicated “Subscriptions” section in the left-hand menu—right alongside Inbox, Sent, Spam, Trash, etc.

From there, Gmail users can:

✅ See which newsletters or businesses they are subscribed to

✅ Quickly unsubscribe with one click

It’s like a central command center for email subscriptions—and it gives users more control than ever before.

🚨 Why This Matters for You

The quality of your content and the recognition of your brand will be more important than ever.

Now, subscribers will be able to click the Manage Subscriptions on occasion and purge any brands they may not recognize or don’t wish to receive emails from anymore.

This means:

• Weak content and user experience will get trimmed fast

• Low-quality lists will start shedding even faster

• Deliverability for Gmail users might dip if unsubscribe rates spike (so keep a very close eye on your spam rates in Google Postmaster Tools)

How to Stay on Gmail’s Good Side

Now’s the time to tighten up your email game. Here's how:

✅ Clearly Identify Your Brand

Let’s be real—if your email shows up like a mystery guest at a costume party, don’t expect it to get much love. Your subscribers should recognize you at a glance.

Here’s how to make that happen:

• Use your brand name as the “From Name”—none of that vague “Team” or “Newsletter” stuff.

• Flash that logo—at the top, in the footer, maybe even as a stylish divider. Make it unmistakably you.

• Add an email profile icon—a little flair goes a long way in standing out among faceless senders.

Bottom line: Show up like the brand you are, not like a stranger asking for spare attention.

✅ Deliver Valuable Content

Before you hit send, do the vibe check: “Would I actually open this email?” If your honest answer is “meh,” back it up and rewrite.

Your emails shouldn’t feel like a chore to read—they should entertain, educate, or offer something your reader actually wants.

Make them laugh, teach them something cool, or give them a deal too good to ignore. Because if your content doesn’t bring the goods, your subscribers won’t stick around for the sequel.

✅ Be Crystal Clear at Sign-Up (No Smoke & Mirrors)

Nobody likes shady sign-ups. Your subscribers shouldn’t feel like they’re joining a secret club with surprise meetings.

• Tell them exactly what they’re getting—daily tips? Weekly deals? Monthly musings from your CEO's cabin retreat? Lay it all out.

• Be honest about how often you'll show up—because "occasional updates" that turn into daily emails = instant unsubscribe.

Think of it like a first date: set the expectations, be clear with your intentions, and avoid ghosting (or spamming).

✅ Segment Like a Pro

Your email list isn’t a tub of popcorn—it’s not meant to be scooped out and served to everyone.

Only email subscribers who actually want to hear from you.

Start with a base sending segment or segment your emails based on interests, past purchases, or subscriber intent.

Here’s the good news

While other brands are dropping off the inbox radar faster than a cheetah on espresso, this is your moment to shine like a subject line with a 70% open rate.

Why? Because you're not just any sender—you’re sending with purpose, value, and style.

So if you’re doing email right (and we know you are), there’s nothing to worry about. In fact, this shake-up might just trim the fluff and make your list stronger, sharper, and more engaged than ever.

BEFORE YOU GO

Email Deliverability Issues? Here’s What to Do

If your emails aren’t landing in the inbox, they’re not doing their job. I’ve seen too many brands struggle with deliverability issues without knowing why.

The truth is, a few key optimizations can make all the difference in getting your emails seen, opened, and clicked. 

Stay sharp, send smart,

Chris Miquel

PS: Need help tightening your email strategy before Gmail trims the fat for you? Hit reply and let’s talk tactics!