💡 Dormant, But Not Dead!

Friends, it’s time to start reaching out to your old buds.

But, this time do it the better way.

Most brands treat reactivating dormant subscribers like tossing darts in the dark.
They grab a chunk of cold emails, say a prayer to the deliverability gods, and hope something sticks.

Not us.

Not anymore.

Instead of blindly emailing every subscriber who hasn’t opened or clicked in 90+ days, we’re using our Audience Bridge Identity Graph to do something smarter:

🧠 How It Works: Real Clicks, Real People, Real Time

Step 1: We pull a list of subscribers who haven’t engaged in the last 90 days.

Normally, this would be the graveyard segment—high risk, low return.

Step 2: We match those dormant subs against our Audience Bridge Identity Graph.

This lets us see if any of those emails have clicked anything across our broader network recently—on other brands, other newsletters, or partners in our network.

Step 3: We extract the “recent clickers” from that dormant pool.

These aren’t random ghosts. They’re verified, inbox-active humans. They just haven’t heard from us in a while.

Step 4: We warm them back up—slowly.

We reintroduce these subscribers to our content over a 5-day controlled send cycle.

📈 The Results?

• 100% delivery

• 60%+ open rates

• 10%+ click rates

From previously dormant subscribers.

Let that sink in.

🔁 Why It Works

Because we’re not guessing.

We’re not relying on an old open from over 90 days ago.

We’re using real, behavioral intent signals—backed by 2nd party data—to find the right people to re-engage right now.

This is where 2nd party data changes the game.

You get new visibility into who’s active in the email ecosystem, even when they’ve gone dark with your brand.

📬 Want to Re-Engage Smarter?

You don’t have to email your whole dormant file and hope.

You just have to email the right part of it.

BEFORE YOU GO

Better Inbox Placement Starts Here

If your emails aren’t landing in the inbox, they’re not doing their job. I’ve seen too many brands struggle with deliverability issues without knowing why.

The truth is, a few key optimizations can make all the difference in getting your emails seen, opened, and clicked.

So if you’ve been sleeping on your cold list, now’s the time to rethink your strategy.

With the right signals, even long-lost subscribers can come back to life—and when they do, they often outperform your active list.

This isn’t guesswork. It’s precision reactivation.

Done right, it protects your domain, boosts your ROI, and brings your best subscribers back from the dead.

Time to reach out to your old friends,

Chris Miquel

PS: Want help identifying the click-active portion of your cold list? Hit reply. We’ll show you what’s possible.